Privacy - they have heard of it.
To give people a sense of what is going on, this negligence is something I have been predicting ever since I saw the detail of the NHS Care Records plans! More precisely, the inability to understand what privacy & Data Protection mean instead of paying them lip service.
An users perspective.
Security needs to be designed into the system, not added on as an after thought & certainly not depend on the users sense of propriety! This is about as much use as a chocolate teapot!